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  • Our Commitment
  • Our Brand Story
  • Our Founders
  • Our Partnerships
  • Our History

Our Commitment

Quality Assurance & Quality Control in Gokujo Lab

Patented Process to extract Horse-oil

A unique horse oil extraction method that has been commercialized with a temperature lower than that of the skin so that it will not damage the indispensable fatty acid. Then, the refined high quality koune oil undergoes a process of purification and deodorization repeatedly to ensure it is a bacterial-free and to remove the uncomfortable smell of horse oil. Finally, active ingredients are added to address the various skin problems. A patented process that is completely free from additives such as preservatives and chemicals.

EBC Testing

EBC (Evidence based Cosmetics) is a process to test cosmetics medically based on scientific methods. We used various instruments and technologies, and our ability to control extreme temperatures and room humidity for a period of time to ensure product effectiveness and validity. This method offers an extremely high degree of accuracy. Our product is also ISO9001 certified to ensure that it adheres to international standard of quality assurances.

Our Brand Story

Gokujo Bahyu, a traditional Japanese Beauty Brand.

A traditional beauty brand that embodies the natural aesthetics effect of horse oil.

Everything begins with a beautiful Mother Nature. For centuries, Japan BAHYU has been widely known as a home remedy for burns, dry skin and cuts. BAHYU has been used safely without a doctor’s prescription. Traditional Chinese medicines also recommend using BAHYU to treat eczema.

BAHYU contains high levels of unsaturated fatty acids. The ratio of Gokujo Bahyu Unsaturated and saturated acid is the same as the human serum, thus it can penetrate easily into the human dermis skin layer thus nourishing, moisturizing and awakening the skin. It also promotes skin metabolism. Our philosophy of enhancing internal to bring the beauty of external. The oneness of internal and external.

Gokujo Bahyu, a 4-generation business is committed to bring the best of skincare and haircare products that will bring tremendous improvement to your complexion and scalp. Combining Mother Nature of natural, pure horse oil with latest technology to safely, cleanly and effectively extract out the horse oil to produce world-class Gokujo Bahyu skincare and haircare products for you. 

Our Founders

Ichirô Yamamoto (山一朗) lives in the island of Hokkaido - north to the island of Kyushu in the south. Its majestic mountains make it one of the best traditional horse breeding areas. However, its cool and dry weather also makes it one of the driest regions in Japan.

Ichirô Yamamoto (山一朗) living with his elderly mum in her 70s, owns a horse range. They produce some of the best horses in Japan. Mrs. Yamamoto suffered from very dry, tight and pigmented skin due to the cold and dry weather. Often, her skin might even crack in the harsh winter.

In the recent years, the Japanese develops a liking for Basashi (馬刺し) - horse sashimi as a delicacy in some parts of Japan. Mrs. Yamamoto will cut the horse meat into smaller portions and sell them to the sashimi bar restaurants. Coincidentally, she realized the skin on her fingers, palm and hands had improved tremendously and they no longer caused the painful itchiness. During the process of cutting the horse meat, the natural horse oil flowing out had moisturized and nourished her hands.

Ichirô Yamamoto (山一朗) realized the differences too. He decided to work with his childhood friend, Tetsuo Itô (井島哲雄), who was working as a dermatologist in Osaka, making horse oil commercially viable to all people. 

First, they invented a unique horse oil extraction method that has been commercialized with a temperature lower than that of the skin so that it will not damage the indispensable fatty acids. Then, they refined the high quality koune oil (oil from the tail and neck of young bred horses) by undergoing a process of purification and deodorization repeatedly to ensure it is bacterial-free and to remove the uncomfortable smell of horse oil. Finally, they added the natural, active ingredients to address the various skin problems. A patented process that is completely free from additives such as preservatives and chemicals.

Ichirô Yamamoto (山一朗) together with Tetsuo Itô (井島哲雄), an expert in obtaining high quality koune oil and an expert in dermatology, founded Gokujo Bahyu – the premium horse oil skincare products.

 

Our Partnerships

Gokujo Lab Pte Ltd commits to establishing strategic alliances with companies internationally. Through the joint relationship with our partners, we are able to fulfill key market objectives, drive new business, establish a competitive advantage, and create demonstrable business value.


 

For Singapore/international franchise and other partnership opportunities,
kindly send an email to:

Ms. Joanne at jtee@gokujolab.com.

Our History

Gokujo Bahyu, backed by Japan-HQ with 4 generations of experience in anti-aging skincare and haircare solutions, has now ventured outside of Japan into Singapore, Malaysia and Vietnam. It offers a wide range of products such as anti-aging solutions addressing eczema, pigmentation to hair loss and scalp problems.